'Wear White Wednesday' campaign wins media group prize

United Nurses of Alberta’s “Wear White Wednesday” campaign has won an award for the Best Campaign of 2013 from the Canadian Association of Labour Media. 

The WWW campaign encourages UNA members to wear white on Wednesdays to help their patients, residents and clients visually identify how many nurses are working in their hospital or care centre. UNA locals have taken the campaign to the streets, holding information walks outside hospitals in dozens of communities across Alberta.

UNA Communications Advisors Dave Cournoyer and David Climenhaga learned of the award at the CALM Awards dinner on May 2 in Montreal.

The credit, of course, goes to the nurses who devised the idea and made it effective at worksite rallies across Alberta throughout 2013.